A Website Card is a powerful ad format that allows users to preview an image, related context, and a clear call to action in their timeline. Include conversion tracking in your campaign to measure actions that happen off Twitter, such as a sign-up or purchase.a
When someone follows you on Twitter, they not only see your Tweets, but they're also likely to become an advocate and customer. Followers feel more positive about businesses they follow, Tweet about them, Retweet their Tweets and buy from them.* Gaining followers means growing an interested audience with which you can engage over time. Setting up a Followers campaign with Twitter Ads is an easy way to accelerate your follower growth. This type of campaign promotes your Twitter account to desktop and mobile users in places like the Who to follow panel and their Home timeline.
Over 83% of Twitter’s users are on mobile and they’re looking for apps to download.* In fact, Twitter users have used 24% more apps in the past day than the average smartphone owner.** With an app installs or engagements campaign, you'll use App Cards to share your app with a relevant audience. The App Card is a powerful ad format that allows mobile users to preview an image, view app ratings, and install or open an app directly from their timelines. Include conversion tracking in your campaign to measure app installs and opens.