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SEARCH MARKETING

"Search Network only" campaigns let you show your ads to people who are searching for you on the Google Search Network.

Ads are matched to search results pages based on the terms or phrases someone searches. For example, a search on Google for "home plumbing repair" might show an ad that uses that phrase as a keyword.
one of the most effective online marketing techniques, pay per click advertising is utilized to drive targeted traffic to a brand’s website, enabling the business to reach its prospective customers. effective ppc campaign management results in increased sales through better conversion rates. When someone is intentionally seeking out a product or service like yours, they're much more likely to find your ad helpful, and click it.

Use this type of campaign when:
  • You want your ads to appear next to Google search results
  • You only want to reach customers searching for your specific product or service

Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information.

Display Advertising

"Display Advertising" campaigns are best if you'd like to show ads on websites and apps when your keywords are related to the sites' content.
Your ads are matched to websites or mobile apps (called placements) that include content that's related to your business or to your customers' interests. You can set up targeting to match your ads to the most relevant Display Network sites based on their topics, interested audiences, demographics, and more.

  • You want to reach customers while they're browsing online
  • You're interested in building awareness for your brand across a large audience.

Display Network only campaigns are usually focused on increasing awareness of your business, or giving a vivid impression of your brand. These campaigns allow a much wider variety of ad formats and different ways to find your customers based on their interests.

Mobile Advertising

Ultimately, there are 5 reasons: mobile reach, ad formats that drive engagement and value, campaign performance and tracking optimization, integration with Google Play for tracking and targeting, and inventory transparency.

Mobile reach

Across the mobile landscape, Google has global reach:

Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information.

Ad formats that drive engagement and value

For truly powerful targeting, context is just as important as intent. Not only does Google let you reach your target audience (intent), you can reach these people wherever they are on the web (context), not just in a single app.
Location signals are king on mobile, and Google offers world-class bid-by-distance and location-targeting tools. For example, custom mobile app install ads automatically pull relevant app information from an app and populate it in the ad format. These ads also target only people who previously downloaded the app.

Campaign performance and tracking optimization

Market to people, not devices: Google can measure many of your customers' valuable actions, regardless of which device or channel drove it. Measure mobile actions that users take (e.g., purchase, call, app download, directions) across channels (e.g., search, video, display, in-app), and across devices.

Google lets you turn data into action with its bidding, targeting, and optimization tools. You can turn cross-channel and -device insights into bidding and optimization decisions.

Integration with Google Play for tracking and targeting

Because Google has its own app store, Google Play, you get unique insights and custom targeting.

Inventory transparency

The Google Play Store has an open philosophy regarding the app marketplace; it allows for visibility into advertisers' apps. This can also provide insight when it comes to tracking and measuring ad campaigns.

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